G2 Esports CEO Sees Huge Potential for PUBG MOBILE in Western Europe

## A New Era for PUBG MOBILE in Western Europe G2 Esports has established a partnership with PUBG MOBILE Esports to focus on growing the region through the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard. This initiative spans creator activations, grassroots competition, and aims to accelerate the growth of PUBG MOBILE in Western Europe. The partnership also includes the launch of an ambassador program, with JanickaGaming becoming the first ambassador for Western Europe. This move is part of G2's strategy to bring its community into PUBG MOBILE through its players, creators, and various channels. ## Building a Community for PUBG MOBILE G2 Esports CEO Alban Dechelotte emphasizes the importance of building a community that follows the organization, not just a single team. He believes that G2's fans are not just following one team, but rather the G2 brand as a whole. This approach allows G2 to introduce PUBG MOBILE to an audience that may not be familiar with the game. Operationally, G2's role is to bring its fans into PUBG MOBILE through its players, creators, and various channels. This gives G2 an opportunity to accelerate the growth of PUBG MOBILE in Western Europe while laying the foundations for G2 to build a long-term competitive presence in the title. ## Adapting to the Mobile Landscape G2 Esports has experience in mobile esports, having competed in Wild Rift with G2 Blacklist a few years ago. However, Dechelotte notes that the mobile landscape is different from PC esports, with a faster meta shift and unique physical challenges. G2 has learned to adapt its approach to mobile esports, recognizing that high performance is not a one-size-fits-all approach. Every title requires a different type of preparation and coaching, and G2 is committed to respecting and adapting to these differences. ## Redefining Esports Talent The definition of "esports talent" has evolved over the years, with competitive success still being a key factor. However, G2 also looks for creators who can bring their own personality to the game and make people excited to watch. Dechelotte emphasizes the importance of finding the balance between competition and entertainment, and creators who can enjoy both are more likely to succeed. G2 is excited about PUBG MOBILE's potential to grow in Western Europe, and the organization is committed to helping build a long-term competitive presence in the title. ## Building the Next Superstar G2 Esports has a history of taking players from an early, unproven stage to real competitive success. The organization's goal is to give young players people they can look up to and inspire them to believe they can succeed in esports. Initiatives like the PUBG MOBILE Community Open give players their first opportunity to compete, and G2 is committed to helping inspire the next generation of esports talent. By giving young players a bigger platform and helping tell their stories, G2 can turn them into role models and help build a stronger esports industry. ## Conclusion G2 Esports' partnership with PUBG MOBILE Esports marks a new era for the game in Western Europe. With creator activations, grassroots competition, and an ambassador program, G2 is committed to accelerating the growth of PUBG MOBILE in the region. By building a community that follows the G2 brand, adapting to the mobile landscape, redefining esports talent, and building the next superstar, G2 is poised to make a significant impact in the world of PUBG MOBILE esports.