M80 Boston Takes Over Call of Duty Franchise

M80 has acquired the Boston Breach franchise and will enter the Call of Duty League as M80 Boston. The transaction, described by M80 as its largest commitment, adds Call of Duty to a portfolio that already includes Counter-Strike 2, VALORANT, Rainbow Six Siege, Rocket League and 2XKO. The move comes ahead of the Oct. 23 release of Call of Duty: Modern Warfare 4. Financial terms were not disclosed.

Franchise Acquisition Details

The announcement calls the purchase a “strategic acquisition of the Boston Breach franchise” but does not name the seller. When asked by The Esports Advocate, Adam Morrison, who joins M80 as chief commercial officer, said the sale was conducted by the Oxygen CDL entity. He added that the deal terms themselves are confidential. Public records show that both live Boston Breach trademark registrations are owned by Oxygen CDL, LLC, a Delaware limited liability company. The first filing was on Dec. 16, 2021, the day after the franchise was established, and the second on Jan. 5, 2022. The U.S. Patent and Trademark Office still lists Oxygen CDL as the current owner, with no assignment to M80.

The franchise has been operated since its inception by Kraft Sports & Entertainment and Oxygen Esports. Breaking Point reported on Mar. 31 that Kraft, the investment arm of New England Patriots owner Robert Kraft, “has retained ownership of the CDL slot throughout the Oxygen collapse and its aftermath.” The same report described the franchise as still “run by Oxygen Esports.” Whether Kraft holds an interest in Oxygen CDL, LLC is not in any public record TEA could reach.

Ownership and Operational History

Oxygen Esports, LLC has not been wound up. It remains on the Massachusetts foreign-corporation register, and its delinquent 2023 and 2024 annual reports were both filed on Sept. 26, 2025 - thirteen months after the company stopped operating. M80 Labs, Inc., a Delaware corporation registered in Swampscott, Massachusetts, filed trademark applications for the M80 wordmark and logo across esports classes on May 14, during the CDL season. No application for an “M80 Boston” mark appeared in USPTO records as of Wednesday.

Adam Morrison, co-founder of Oxygen Esports and former chief operating officer, will take an ownership stake and join M80 as chief commercial officer. He will lead partnership sales, revenue diversification, media rights and brand development across every M80 division. The announcement says he “helped launch and operate the Boston Breach” and that he has “built and exited several vertically integrated gaming companies in both the private and public markets.”

League Economics Shift

The acquisition lands as the economics of CDL ownership have moved against team owners. In new team agreements announced Apr. 16, 2024, Activision eliminated the league’s entry fees - estimated at $25 million per slot - and refunded fees already paid, while increasing teams’ share of in-game merchandise revenue, raising event subsidies for teams hosting Majors, and granting a two-year revenue guarantee. OverActive Media, which operates the Toronto franchise, disclosed that approximately $35.1 million CAD ($25.5 million USD) in outstanding entry fees would be eliminated and that it would receive a one-time restructuring payment of $2.8 million CAD ($2 million USD) in the second quarter of 2024.

That guarantee has lapsed. Sheep Esports reported on Nov. 30 that “starting with the 2026 season, the publisher is removing the guaranteed revenue for league teams, historically set at $500,000 per year,” describing a phase-out that moved the split from 50/50 to 75/25 before ending it entirely, and estimating that some clubs would fall to roughly $100,000. Ministry of Sport reported the change days later.

Sheep Esports also put figures to what replaces the guarantee. Activision sold more than 360,000 team-branded skins at $12 each in the first half of 2025, producing more than $4.3 million to be divided between the publisher and the teams. FaZe led with more than 120,000 bundles sold; the league average was around 30,000 units, or roughly $135,000 per team in revenue share, and several teams took in under $50,000. Against that, the outlet reported, a four-player roster can cost more than $1 million in salaries, with individual stars above $400,000 a year. One organization member told Sheep Esports that “everyone will operate at a loss, except maybe FaZe, 100 Thieves, Gentlemates, and OpTic.”

Team Performance and Roster

The team M80 is taking over finished the 2026 regular season 12-25 and tenth of twelve, missing the playoffs, after going 6-27 and finishing last in 2024. Public rosters list three players under contract - Kristopher “Spart” Cervantez, Evan “Purj” Perez and Thomas “TJHaLy” Haly - alongside head coach Sean “Seany” O’Connor and coach Mike “Mag”.

The current roster can be viewed on the squad page, while match fixtures are available on the fixtures page. Performance statistics are on the stats page, and the latest standings are on the standings page. Recent injuries are listed on the injuries page.